Unit of competency details

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CUVPRPR601A

This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Evolve conceptual thinking

1.1 Identify the potential for individualised or specialised research  based on current practice

1.2 Investigate new sources and research opportunities  

1.3 Reflect on own practice to evolve personal ideas

1.4 Challenge assumptions, preconceptions and norms to stretch the boundaries of own thinking

1.5 Use c ritical analysis  to evolve own ideas and develop innovative approaches

1.6 Hone and adapt ideas for work based on emerging ideas and research

2. Seek professional opportunities and engagement

2.1 Pursue opportunities for professional work based on established goals and aspirations 

2.2 Evaluate potential commercial opportunities  as part of a viable professional practice

2.3 Engage with professionals within and outside the arts community  to further develop own ideas, professional identity and opportunities for work

2.4 Establish sustainable ways to support ongoing professional engagement 

3. Plan an independent project

3.1 Integrate individual research, personal ideas and professional realities to confirm the concept for a body of creative work

3.2 Develop and implement a sustainable project management approach  for the work

3.3 Consider and integrate the promotion, exhibition and communication of the work in the planning process

4. Realise the body of creative work

4.1 Integrate command of technique, materials and process to create finished work of professional standard suitable for the public domain

4.2 Deepen individual engagement with techniques, ideas and the relationships between them

4.3 Apply critical and creative thinking to challenge, adapt and refine the creative work

4.4 Further evolve and refine ideas through processes of experimentation and exploration

4.5 Bring together the disparate challenges of the project to complete work on time

5. Evaluate professional work

5.1 Seek and apply constructive criticism  from others to improve own work

5.2 Evaluate work against planned strategy for own creative practice

5.3 Evaluate own work in the context of work by others to extend own practice

5.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes

Required skills 

• communication skills to engage with others at a professional level
• critical thinking and analytical skills to:

• independently analyse and evaluate ideas to inform original work
• evaluate own work in terms of its coherence and its place in a professional practice

• initiative and enterprise skills to independently generate new ideas and work opportunities
• learning skills to evaluate own skills against professional practice strategy
• literacy skills to:

• interpret information dealing with complex or abstract ideas
• document work in ways that communicate processes and ideas

• numeracy skills to calculate project costs
• problem-solving skills to:

• challenge, adapt and refine work projects
• creatively  resolve conceptual and technical issues that arise within the work

• self-management and planning skills to plan and coordinate an independent project from initial concept to realisation
• technical skills to apply and adapt specialised skills related to particular creative form

Required knowledge 

• scope of research potential for professional artists within and beyond traditional creative areas
• relationship between ideas, technique, materials and process in the relevant art form
• cultural, sociological, philosophical, aesthetic, political and commercial influences on chosen area of work, in historical and contemporary contexts
• critical and creative thinking techniques and how they work in the context of creative practice
• commercial and professional opportunities for creative work in the context of own practice
• typical problems that occur during the production of a body of creative work, and how to avoid or resolve them
• project management methodologies
• intellectual property issues and legislation associated with artistic professional practice
• sustainability issues associated with the tools and materials used in the chosen creative form
• organisational and legislative OHS procedures in relation to chosen creative form

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the ability to:

• independently originate and realise a coherent body of creative work that effectively communicates the concept
• create work of a professional standard for sale, promotion or use in the public domain
• independently plan and monitor a creative project
• articulate and present ideas about the work
• evaluate and discuss work in a professional context.

Context of and specific resources for assessment 

Assessment must ensure access to:

• appropriate resources for the production of work, including work space, tools, equipment and materials.

Method of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

• evaluation of a body of work produced by the candidate
• evaluation of processes used by the candidate to independently conceive, plan and realise the work
• direct observation of work in progress
• evaluation of a candidate’s visual diary or other forms of documentation showing the development of the work, including research and ideas development
• group peer review of the work
• questioning and discussion about candidate’s intentions and the work outcome
• review of portfolios of evidence
• review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Individualised or specialised research  may involve:

• in-depth focus on a particular:

• idea
• material
• medium
• process
• technique

• investigation of a perceived deficiency in own work
• intensive mentoring with a more experienced peer.

New sources and research opportunities  may relate to:

• analysis of greater subtlety and distinction
• areas of research not already explored
• component resourcing
• consumer trends
• current business theories
• emerging government policy
• emerging research
• fashion/design trends
• individuals in any fields of endeavour
• innovative organisations
• international trends
• research in greater depth
• research of broader scope
• social trends.

Critical analysis  may involve:

• adapting
• analysing and evaluating actions and policies
• challenging
• clarifying issues, values and standards
• comparing similar situations
• comparing and contrasting ideals with practice
• comparing and evaluating beliefs, interpretations and theories
• critical path process
• debate and discussion
• developing criteria for evaluation
• distinguishing relevant from irrelevant facts
• examining and evaluating assumptions
• exploring implications and consequences
• generating and assessing solutions
• judging
• leap of faith
• making connections between seemingly unrelated information
• making interdisciplinary connections
• making plausible inferences and predictions
• noting significant similarities and differences
• openness
• questioning
• reading and listening critically.

Established goals and aspirations  may be:

• commercial
• creative
• developmental
• philosophical
• political
• social.

Commercial opportunities  may include: 

• collaborative projects
• industrial applications
• innovative exhibitions
• new commercial outlets
• public art projects.

Professionals within and outside the arts community  may include:

• architects
• business people
• coaches
• community services professionals
• engineers
• government officers
• mentors
• politicians
• scientists
• technology experts.

Sustainable ways to support ongoing professional engagement  may include:

• engaging in community arts activities
• establishing professional networks
• joining professional associations
• participating in cultural debates
• speaking at arts events.

Sustainable project management approach  would include:

• a professional project management plan, including:

• contingency planning
• internal and external resources
• objectives and scope
• risk management
• timelines

• monitoring and adjusting the plan to complete work on time and within budget.

Constructive criticism  may involve criticism in terms of:

• aesthetics
• philosophical foundations
• social context
• technique.